Searching Tobacco Archives: Sports and Chewing Tobacco

This is a guest post by Allen Smoot, UCSF Archives Intern.

As an intern for the UCSF Archives, I’ve been working on digitized state medical society journals and tobacco control collections. At UCSF, the Archives and the Industry Documents Library both house immense collections of tobacco-related material. In the Industry Documents Library there are millions of documents from tobacco companies about their manufacturing, marketing, and scientific research.  I narrowed in on chewing tobacco and how it became popular in the sporting world.

Image from "The case against smokeless tobacco: five facts for the health professional to consider," September 1980, page 4. https://www.industrydocumentslibrary.ucsf.edu/tobacco/docs/#id=fnyg0028

Image from “The case against smokeless tobacco: five facts for the health professional to consider,” September 1980, page 4.

Smokeless tobacco gained popularity in the United States in part because many jobs prohibited workers from smoking on site.  Advertising also played a role; for example, an article in 1980 outlined the various ways that tobacco companies targeted college campuses and youths through their advertising for chewing tobacco. A report in 1984 cited that in Atlanta, 11% of sample elementary and high school students regularly used snuff.

In the sports world, the numbers could be higher. The same 1984 report, for instance, noted that in a Texas sample, one in every three varsity college athletes on baseball or football teams took two to eight dips per day.  Sports idols like Sparky Lyle, former ace pitcher for the New York Yankees and Texas Rangers, contributed to chewing tobacco usage by serving as spokespersons for tobacco companies. Lyle promoted Levi Garrett pouch chewing tobacco on TV by claiming, “Most ball players dream about making it to the Hall of Fame, but I’d be satisfied for people just to remember me as the guy with the great chewing tobacco.”

Image from "The case against smokeless tobacco: five facts for the health professional to consider," September 1980, page 3. https://www.industrydocumentslibrary.ucsf.edu/tobacco/docs/#id=fnyg0028

Image from “The case against smokeless tobacco: five facts for the health professional to consider,” September 1980, page 3.

Smokeless tobacco was advertised as “macho” by sports figures which led to the increase in use by younger people (“Smokeless tobacco is ‘burning’ young athletes,” 1981).

You can read more documents related to smokeless tobacco online in the Industry Documents Library and in the State Medical Society Journals Collection. You can also visit the UCSF Archives and view the Tobacco Control Archives.

Kezar Stadium: The Original Home of Professional Football in the Bay Area

Before there was Levi’s Stadium, there was Candlestick Park—and before there was Candlestick, there was Kezar Stadium. In light of the Super Bowl 50 festivities happening on the Embarcadero right now—celebrating a game some 40 miles south of the city—it is good to remember that the original home to both of the Bay Area’s professional football teams is less than five blocks away from UCSF Parnassus.

photocoll_campusaerials_kezar1959

UCSF aerial, 1959. Kezar in top right corner.

Built in 1924-1925, Kezar first served as a multi-purpose stadium hosting a myriad of sports, ranging from track and field to soccer to cricket. After the San Francisco 49ers inaugural season in 1946, the facility became primarily a football stadium, staging games for the next 25 years, including the Oakland Raiders first four home games in 1960. Though never home to a Super Bowl, Kezar did host two NFL conference championships, including the 49ers last home game there on January 3, 1971 against the Dallas Cowboys.

UCSF aerial, 1938. Kezar to left of frame.

UCSF aerial, 1938. Kezar to left of frame.

UCSF aerial, circa 1955. Kezar in foreground.

UCSF aerial, circa 1955. Kezar in foreground.

In addition to football and other sports, Kezar stadium presented many other concerts and events, and had a memorable role as the home and workplace of the Scorpio killer in the first Dirty Harry movie. It was torn down in 1989, prior to the Loma Prieta earthquake, and rebuilt in its current incarnation as a much smaller, 10,000 seat venue (some 50,000 seats smaller than its original capacity of 59,942). It was recently renovated, and now features 1,000 seats from Candlestick Park.

UCSF aerial, 1969. Kezar at top left.

UCSF aerial, 1969. Kezar at top left.